Cementing themselves as distinctive members of a fresh and exciting new wave of London directors, Machine Operated have cultivated a distinctive DIY style marked by a deep interest in design and imagery. Seamlessly transitioning between commercials and music videos, their compelling video and photo aesthetic has caught the eye of world-renowned publications and led to collaborations with prominent brands such as TikTok, Philips and Coca-Cola, whilst garnering UKMVA nominations and Vimeo Staff picks through their work with esteemed artists such as Bakar, MF DOOM, Loyle Carner, 070 Shake, and Rejjie Snow. They're not just directors but also skilled photographers, showcasing their ability to excel in both dynamic video projects and stills campaigns.