A child of a Y&R ‘mad man’ father of the 1960’s, Jeffery Plansker was schooled in advertising early on. Add to that an education in fine art photography and experimental film and you get what’s become an identifiable style of personal vision meeting client needs, with a range from music videos for Radiohead to Superbowl spots for Fiat and Cadillac. Jeffery is industrious – preferring to surround himself with as many ongoing creative projects and collaborations as he can manage. His obsession with quality and craftsmanship spill over into an interest in men’s fashion, music & radio, cars and graphic design. He believes both current pop culture and pop history should inform today’s creative world, making his work a continual study of our cultural evolution and what comes next.