Insane is the directors duo Ine van den Elsen and Sanne Van Wersch. They are specialised in creating intriguing artificial worlds for products, collections and brands. Their artistic set design shows art direction intertwined with their direction approach. Their background as designers is expressed through their aesthetic and tactile signature: Ine and Sanne graduated at the renowned Design Academy Eindhoven in the Netherlands.

Insane delivers high-end concepts focussing on current trends in art, fashion and design. The duo has a stylised, fashionable and experimental approach which results into cutting edge work for brands like L'Officiel, De Bijenkorf, General Electric and Yoni.