During his university studies in art and cinema, Guillaume co-founded the indie rock group "10 rue de la madeleine". More than 300 concerts and 2 albums later, he directed his first music video. In 2012, "They come to get us" for the New York group "The Death Set" won many awards. Subsequently, he made commercials for Ubisoft, Samsung, Adidas, Schweppes, etc. In 2015, he directed “Unconditional rebel” for Siska, referred to as "the shortest master shot in the world". Shot in five seconds at 1000 fps, it was a big success on the internet. Interested in visual experimentation and influenced by his musical and artistic journey, he likes to direct videos that are simultaneously dreamlike and epic, with a strong technical and aesthetic bias. His rock & roll side is never far away.