With a rich palette of saturated colors, Alice Kong shows through her films an attraction for absurdity and extravaganza with humor and emotion. Her aesthetics are often inspired by the 90's and the 2000's that she twists to bring up to date. Through her photographic sets, she tells stories always hovering between reality and imagination. She directed short videos for Valentino and Emmanuelle Khanh as well as a promotional clip in collaboration with Louboutin. Initially a photographer, Alice Kong also shot editorials for several fashion magazines such as Schön Magazine, Contributor Magazine, Petrie Magazine and Pressure Magazine.