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2010 kicked off with a ‘physical music video’ installation for the XX from Saam Farahmand. The project, ‘xx: A Sculpture of The Album,’ was installed in London’s Vinyl Factory for six days in early January and is now touring around the world. In Saam’s words: “Music videos are a 2D visual interpretation of a song. We are interested in creating spaces that exist as a 3D physical interpretation of a song or an album, and that is what we have created for the album xx. It shares sensibilities with art installations but it should not be considered in this context - it is in essence a physical music video, a looping shrine to the album that you cannot compress, send or turn off. We have to understand that these pop up 'rooms' and 'spaces' should and will become as commonplace as music videos, bridging the gap until we have the technology to 'stream' a 3D experience through our home computer as if it was a Youtube clip. The xx are the perfect ambassadors for the medium. Their music is mesmerising, and deeply physically affecting.” |
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