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Biography
Antoine Bardou-Jacquet joined Partizan Midi Minuit in 2000. He had previously studied graphic design in Paris before setting up his own graphic design company, situated within the same offices as his close friends at Solid (an independent record company that is at the centre of the French electronic music scene with such artists as Alex Gopher and Etienne de Crecy). Antoine designed record sleeves and logos for them and soon began exploring the idea of using type in a representational and more meaningful way than just as words. The album cover for Demon was created with this idea in mind and Antoine quickly built-up the process and idea of translating a static image with type rather than illustration to moving film. Thus the concept for the promo of The Child was born. A simple story set in New York in which a young couple rush across town to the Central Hospital in order to deliver their baby is made into an exciting race through this alphabetical jungle where buildings, bridges and roads are made up entirely of words. The information we are given in this promo is made even more intriguing by our personal imagination, we are given hints and direction but no “real” representation. The idea is exciting and incredibly innovative, as quoted in Shots “This is one of those rare but happy occasions when a totally original idea is expressed to near perfection, and the audience is left wondering why no one ever thought of it before”. The Child collected awards at festivals all over Europe. Since The Child, Antoine has been in constant demand and has worked on projects for Air, Super Furry Animals, Renault, Vittel, Vodafone, Playgroup, Playstation 2 and EDF. All of these have displayed a new type of film making that maintains Antoine as one of the most the avant-garde directors of his time. He is constantly creating new concepts for CGI and is working on new ideas for film making so that he may innovate whilst maintaining a filmic quality to his work. In 2004, he directed the internationally acclaimed Honda ‘Cog’ commercial for London’s Weiden & Kennedy. It is a 2 minute commercial with Honda parts hitting into each other in a chain reaction. It took months of meticulous planning and trial and error, with a four day shoot at the end in one take and all shot for real. It was a victory for patience and passion! It first caused a stir running throughout the entire commercial break during the Grand Prix. This was followed notably by a stunning commercial for Peugeot in 2005, and in 2006 by a brand new Honda spot entitled 'Choir'. |
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Videography Awards
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