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http://www.traktor.com
Biography
This filmmaking collective operates exclusively under the name Traktor and takes shared credit for their activities, which include writing, directing, and producing. Best known for their commercials and music videos, Traktor has brought their idiosyncratic sensibilities to numerous commercials since meeting at film school in 1990. In terms of commercials they are best known for their Miller Lite, Diesel Jeans, Levis, Fox sports, MTV, Adidas, Reebok, Lynx, Tango and recently their Nike "Chairs" spot which won a Gold at Cannes in 2004. In previous years they have been labelled the most award-winning directors in the world (According to both the Boards Magazine and Gunn Report ranking). Their laudits include several Clios and at the Cannes Advertising Festival they have won the Grand Prix twice and numerous Gold Lions. Their music videos include Fatboy Slim, Basement Jaxx, The Prodigy and Madonna and with these they have won a large number of awards in the UK and the US. All Traktor projects are a collaborative effort. The majority of projects are directed in pairs with one Director taking the overall lead (sometimes on his own on the shoot). Effortless and ongoing creative support, discussion, and feedback among all members of the collective are important factors in the process, though it is very much one voice on the set. This collaborative style provides an excellent quality check for each project and provides them with an excuse to sit together for extended periods of time in nothing but their underwear. If that. The entire collective strives for the best possible finished project, as all of their names will be associated with it as one – Traktor. |
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Awards
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