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Kate Spade New York decided to dip their toes in the middle of London, with a month-long pop-up shop in Covent Garden. To unveil the location, Kate Spade New York asked Kinga Burza to shoot a film, which resulted in Seven Henrietta Street. The film became available online in early 2011.

Here's a bit about the film, from the film itself:

this is the story of a charming girl
she laughs out loud, sings off key and believes in taking chances
she is quick and curious and playful and strong
she lets her imagination run away with her
she has never been one to stick to convention
she is fond of daydreams that take her places
she can order a cocktail in six different languages
she feels that understated is overrated