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Jared Eberhardt got together with San Francisco's Evolution Bureau to shoot a tongue-in-cheek musical promo for the Curiously Strong Awards. The online campaign from Altoids is a celebration of, and tribute to, all of those stars in your network of friends on Facebook.

Featuring categories like The Oversharer, The Jetsetter, The Like-A-Lot and The Advice Addict, the video rolled out online along with an app, letting everyone award their Facebook friends using… well, Facebook of course.