The Vaccines: Wetsuit
Director / Poppy de Villeneuve
At the peak of the summer festival season, Poppy de Villeneuve began working on a huge crowd-sourced music video for The Vaccines, in collaboration with Instagram, the buzz-worthy iPhone photo-sharing startup.
Fans were asked to submit photos live during different festivals via Instagram, using hashtag #vaccinesvideo for the chance to have their images included in the official video. The result was over 3,000 entries from around 30 different countries, and one incredible video documenting a great summer of music.
From Clash Music:
The Vaccines' lead singer Justin Young was clearly delighted with the results. “We always talk about breaking down the barriers between the band and the fans. We like sharing music with them, meeting them, interacting with them, as most bands do. So this felt like the ultimate interaction. Instagram was suggested to give photos taken on people's phone a nice warm feel. It’s great to be able to make the fans part of our art.”
Meanwhile, Poppy De Villeneuve said: “Making the audience part of the narrative turned out to be surprisingly easy. What was particularly great to see was the whole range of ages we got from contributors."