Puma: The Puma Index
Director / Nima Nourizadeh
The Puma Index is a global stock ticker with a twist. When the market goes down, our models' clothes come off - right down to their Puma Bodywear. So if you lose your shirt, at least they do too.
Nima Nourizadeh shot the video elements for the campaign, which was created by Droga5 with a site built in collaboration with Perfect Fools, in New York in summer 2009.
